Maximizing the Impact of Digital Media Campaigns to Promote Smoking Cessation: A Case Study of the California Tobacco Control Program and the California Smokers’ Helpline

Lee, Youn Ok, Behnoosh Momin, Heather Hansen, Jennifer Duke, Kristin Harms, Amanda McCartney, Antonio Neri, Jennifer Kahende, Lei Zhang, and Sherri L. Stewart. 2014. “Maximizing the Impact of Digital Media Campaigns to Promote Smoking Cessation: A Case Study of the California Tobacco Control Program and the California Smokers’ Helpline.” California Journal of Health Promotion 12 (3): 35–45. https:/​/​doi.org/​10.32398/​cjhp.v12i3.1579.